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As I defined it in my book on growth hacking, marketing is anything that gets or keeps customers. That’s what we must do now that our work is finished: sell and promote it to the audience we think it deserves.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Marketing is far easier when you have fans and friends like these to count on. Producing your next project is easier when you have a real, direct relationship with an audience and can learn what they like, want, and need. Creating a perennial seller and word of mouth is possible when you have high-level supporters who are willing to evangelize what
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
There’s an adage in marketing that it takes three impressions for someone to act on a piece of messaging. We don’t want to treat our work like a product that needs to be advertised, but there are lessons we can drawtake from this: chiefly that it takes more than one exposure to convince someone.for someone to be convinced.
If we take this insight a
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