Sublime

The single most important question we ask in our first conversation with founders is not how their business works, or who their competition is, but what the problem is that they are solving for people.

A variation of the invite‐only test is to use the members of the customer discovery program we discussed in the section on ideation techniques. These companies have already opted in to testing new versions, and you already have a close relationship with them so you can follow up with them easily.

Remember that you don’t have to come in perfectly polished for that first meeting. You can say, “I’d like to give you an early look at this. Maybe it would be of interest to you. I’d love to get your comments on it.” Listen to their feedback and learn from it. You don’t have to take every word of advice or criticism, but you should understand the r

Every Friday afternoon, the product management team and other interested folks from the design, research and analytics teams sit together for an hour and "tear down" an interesting mobile or web app. By "tear down," we don't mean "criticize", but rather investigate and reverse engineer the thinking and experience under