Sublime
An inspiration engine for ideas


While using generics, people describe themselves as who they want to be, not who they actually are. You need to get specific to bring out the edge cases.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Cool wears off. Useful never does.
In performance cultures, people often become attached to best practices. The risk is that once we’ve declared a routine the best, it becomes frozen in time. We preach about its virtues and stop questioning its vices, no longer curious about where it’s imperfect and where it could improve.
Adam Grant • Think Again: The Power of Knowing What You Don't Know
The first is from my friend Sabrina Meherally, the Founder of the inclusive design and imagination firm Pause and Effect:
Complex and non-prescriptive approaches to change, innovation, or design can often be invalidated through the assertion that they “sound nice” in theory, but “lack practicality”. In these cases, I am inclined to draw awareness... See more