Sublime
An inspiration engine for ideas
Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports
Why Big-Name Athletes Are Launching Newsletters
Social media has become stale and brand-safe, stifling athletes' authenticity. Some are looking for new ways to regain control of their narratives and grow their media empires.
DANIEL-YAW MILLER
MAR 13
As media disintermediates, players will form their own brands (ex., TB12) and produce their own content through social media and services like Twitch. This relationship could end up being symbiotic—player brands build league hype—or competitive.
Lea Boreland • Adapting sports
"He's an unbelievable human being."
RJ Peete, a longtime clubhouse attendant for the Dodgers, embodies what it truly means to be family within the clubhouse. Tom Rinaldi shares the inspiring story of how RJ has defied expectations and found purpose with the team. https://t.co/yBApqwapFW
FOX Sports: MLBx.comDefector Media
defector.com
Traditional media hasn’t always been fair to him or other athletes who can sometimes go against the grain. The initial rise of social media companies like Instagram and Twitter in the 2010s gave unprecedented agency to athletes who, for the first time, could control their narratives and speak directly with their fans. But the
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