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As Paul Graham wisely reminds us: "Do things that don't scale."
Most startup founders struggle for years to learn what Paul Graham explained in 10 essays. | Rubén Domínguez Ibar
Rubén Domínguez Ibarlinkedin.comThere's a more extreme variant where you don't just use your software, but are your software. When you only have a small number of users, you can sometimes get away with doing by hand things that you plan to automate later. This lets you launch faster, and when you do finally automate yourself out of the loop, you'll know exactly what to build... See more
Paul Graham • Do Things that Don't Scale
If I had to put the recipe for genius into one sentence, that might be it: to have a disinterested obsession with something that matters.
Paul Graham • The Bus Ticket Theory of Genius

The need to do something unscalably laborious to get started is so nearly universal that it might be a good idea to stop thinking of startup ideas as scalars. Instead we should try thinking of them as pairs of what you're going to build, plus the unscalable thing(s) you're going to do initially to get the company going.
