Sublime

Memories always matter. Even in front of a physical shelf or when viewing a screen full of products, we do not take the time to look at everything (Anesbury et al. 2016). Our memories naturally narrow our attention from the many available to a select few that are known and possibly useful. Building brand memories in the minds of category buyers imp

What no attachment represents is a new attitude for engaging the world. It’s a willing attitude that says, “I want to be aware; I want to be in touch with whatever is and let whatever happens happen.” It is adjusting to the understanding that the moment you make a goal out of something and attempt to get it, you’re seeking ego glorification, ego pr

Sometimes he suggests a longer view: in the face of loss, he argues, the best comfort is to keep one’s memories intact: “Having is taken away; having had, never” (98.11). Memory thus allows us always to maintain at least a vestige of what we have once had, forever. He recommends looking back on the good parts of your own life (78.18): “consider in

When I need a reminder of this I think of a story. It is about a man whose three-year-old daughter died. In his grief he put together a video of her short little life. But as he went through all of his home videos he realized something was missing. He had taken video of every outing they had gone on and every trip they had taken. He had lots of foo

Attachment to things drops away by itself when you no longer seek to find yourself in them.

As fun and exciting and pleasurable as these pleasures are, it’s worth putting them in their place. You don’t get a prize at the end of your life for having consumed more, worked more, spent more, collected more, or learned more about the various vintages than everyone else. You are just a conduit, a vessel that temporarily held or interacted with