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strategy is a mixture of policy and action designed to surmount a crucial challenge
Richard Rumelt • The Crux: How Leaders Become Strategists


If you are not leveraging *all* of the growth [motions] x [levers] combos below in your growth model, you will be disrupted by competition who will.💡Strategy is not about which 3x3 option to pick, but rather when and how to sequence them all.
And what is strategy? Strategy is anything that leaves employees nowhere to hide when they’re explaining their choices.
#170
Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
COHERENT ACTION Many people call the guiding policy “the strategy” and stop there. This is a mistake. Strategy is about action, about doing something. The kernel of a strategy must contain action. It does not need to point to all the actions that will be taken as events unfold, but there must be enough clarity about action to bring concepts down to
... See moreRichard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Strategy is the methodology.
Creative is the method
Creative is the method

