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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkThroughout the last few decades, our economic system has transformed society into a market, citizens into consumers, and communities into individuals
Thomas Klaffke • From Self-Reform to Worldview-Reform
Teaching for People Who Prefer Not to Teach
A collection of unconventional teaching methods and exercises for educators and students, promoting collaborative learning, self-discovery, and the exploration of art, while challenging traditional educational norms.
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