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It outlines the Get Different Marketing Process, emphasizing the DAD Marketing Framework for creating effective marketing experiments to differentiate, attract, and direct prospects toward desired actions.

LONGITUDINAL EFFECTS AND CONSUMPTION Copy-Paste Prompts: A New Nudge to Promote Goal Achievement

A study examines the effectiveness of copy-paste prompts in enhancing goal-directed behavior, specifically increasing exercise time by encouraging participants to adopt strategies from acquaintances within their social networks.