Sublime

I see a $100 shirt on shirt.com

In the span of maybe four months, we saw “mob wife,” “ballet core,” “rockstar girlfriend,” and “tradwife.” There was also the “office siren” aesthetic, which attempted to synthesize the sterility of the office with the mythological seductiveness of the siren.

Basics are versioned with pricing that reflects it, consistent photos and videos of each style and color combination, a wide array of models, guidance based on actual measurements of what would fit better, subscriptions, descriptions that people actually can decipher, and size, style, color, and version all being on a single page.