Sublime

Empowertising and femvertising are both ways to talk about the business of selling to women without conflating examples of that business with actual feminism.

Citation is feminist memory.

Often, you’ll see this billed as “choice” or as women pursuing personal happiness because the language of feminism has been neatly co-opted by a strain of peculiarly American individualism.

In treating women simply as an “underrepresented group,” its proponents seek to ensure that a few privileged souls can attain positions and pay on a par with the men of their own class.

The timidity in mainstream feminism to admit that women’s choices—not just our problems—are, in the end, political has led to a vision of “women’s empowerment” that often feels brutally disempowering in the end.

My own definition is a feminist is a man or a woman who says, yes, there’s a problem with gender as it is today and we must fix it, we must do better. All of us, women and men, must do better.

Lilly Ledbetter law,