Sublime

"We already understood selling CDs from the trunk kind of vibes. We are now selling our art in a digital trunk, bestowing it to the highest seller."

Virgil Abloh: "Physical = digital"

He (Rem Koolhaas, 1995) added that the “pervasive lack of urgency and insistence acts like a potent drug,” inducing “a hallucination of the normal.” In other words, the hypnotic quality of ambient content creates a false sense that whatever it presents is a neutral condition, a common denominator, though it is decidedly not.