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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Linkprojects.priyavkaneria.com
projects.priyavkaneria.com
RP
@rajhesh.panchan
Ex Management Consultant.
Prefix aspiring to the below.
Cyclist
Writer
Scribbler
Poet
Musician/Band (sheep @ spotify)
Jingle Maker
And others as applicable.
Drift
@drift__
Raj
@dr_strange31
Rajat Waghare
@rajatdwaghare
S Roy
@thoughtpool
Rahul Rajeev
@rahulrajeev
Rajaak
@rajaak