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Disruption also attracts attention: disruptors are people who look for trouble and find it. Disruptive kids get sent to the principal’s office. Disruptive companies often pick fights they can’t win.
Peter Thiel, Blake Masters • Zero to One
“disruptors.”
LaTonya Wilkins • Leading Below the Surface
Disruption Clayton Christensen defines disruption in his classic book The Innovator's Dilemma. Disruptive technologies are cheaper than existing ones, perform poorly under dominant standards, but are superior in a way existing markets do not need. During his research, new players repeatedly disrupted the market by introducing smaller disk drives wi... See more
Jerry Neumann • Disruption Is Not a Strategy


Every team member could not be a disrupter, or else nothing would be accomplished, but it is crucial to have someone enacting this practice so that important issues get raised
Kezar et al. • Shared Equity Leadership: Making Equity Everyone's Work. On Shared Equity Leadership Series
Disruption plays to our impatience with structures and situations that seem to coast on habit and inertia, and it plays to the press’s excitement about underdogs, rebels, outsiders.
Adrian Daub • What Tech Calls Thinking: An Inquiry into the Intellectual Bedrock of Silicon Valley (FSG Originals x Logic)
Disruption, as theorized by Clayton Christensen in the early 1990s, is a process by which a startup offers a lower-cost product that performs worse along standard dimensions of performance for a small subset of customers outside of the mainstream. The product gets adoption, though, because it performs better on a new dimension of performance that i... See more