Sublime

Designers become the most important leaders of this new business era (which is why we see people like John Maeda joining firms like Kleiner Perkins, and funds like the Designer Fund emerging with a focus on designer-founded businesses). The success of companies in the Interface Layer will be designer-driven, and the greatest user experience (speed

The thing that defined me—a quality I find in a lot of people who work in our industry—was the ability to float between many different groups in school.

The design firm has to be able to make the right choices around what’s going to be the most critical thing that will break through to consumers to build that relationship—that familiarity yet distinctiveness that connects with consumers.