Sublime

If a brand moves away from its core essence and starts to pander to consumers with trendy fashion stuff, those fans will quickly abandon the brand.

interesting, innovative ideas on how to validate the work,

I believe that “brand” is a stand-in, a euphemism, a shortcut for a whole bunch of expectations, worldview connections, experiences, and promises that a product or service makes,

What becomes really fascinating is when people take a brand and do interesting things with it to make it their own.

Claude Lévi-Strauss has a great quote in the book The Savage Mind.

I think we’re learning to live with dynamism. There is a certain amount of clutching to the present and familiar that’s going on right now.

great brands create the “end state” first.

It is ludicrous to think that advertising is the only way in which an organization can communicate who or what it is.