Sublime

minds—these are marketing decisions, not just development and design choices.

A key reason consumers are so opinionated now is that they want to be able to trust what they’re being told.

All of us are getting better at the kinds of problem solving and pattern recognition that designers are so good at.

That then requires some curiosity and inquisitiveness on the part of the consumer, which leads them to explore. And that’s when the brand becomes really endearing to them.

We almost always used “things” as a way to identify ourselves and to identify others.

my student realized that part of what made the logo effective was the tangible way that people could connect with this movement, this potential for change and hope, through the identity.

European clients accept your design recommendation because they see you as the expert. They’re also much more willing to take chances. Design is rarely researched.

“Design has the power to help humanity versus the unbridled consumerism that it currently contributes to.”

some parts of what the organization did were more powerful and important, more effective and influential than the advertising it did.