Sublime
An inspiration engine for ideas
Branding is an experience, and advertising is a temptation.
Debbie Millman • Brand Thinking and Other Noble Pursuits
“Design has the power to help humanity versus the unbridled consumerism that it currently contributes to.”
Debbie Millman • Brand Thinking and Other Noble Pursuits
Design gets into your psyche.
Debbie Millman • Brand Thinking and Other Noble Pursuits
If a brand moves away from its core essence and starts to pander to consumers with trendy fashion stuff, those fans will quickly abandon the brand.
Debbie Millman • Brand Thinking and Other Noble Pursuits
a brand will become ever more place-centric.
Debbie Millman • Brand Thinking and Other Noble Pursuits
“It is very important for me to produce work that is conceptually ahead of its time.”
Debbie Millman • Brand Thinking and Other Noble Pursuits
think people love brands that play a critical role in their lives or that help them form their identity.
Debbie Millman • Brand Thinking and Other Noble Pursuits
“Design translates values into tangible experiences.”
Debbie Millman • Brand Thinking and Other Noble Pursuits
A brand is a promise of a certain kind of consistency and continuity over time.