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If you ask Perttu Ojansuu, the answer is an intranet, or a company-specific, digital portal that centralizes much of a businesses’ software and documentation in one place. Ojansuu recognizes his bias — he co-founded Happeo, a startup developing intranet software to connect employees with company tools. But Ojansuu says that his view was shaped by h... See more

Kyle Wiggers • Happeo lands $26M to provide intranet portal for employees

Personas are people, sales reps who are the end-user, Eric the IT person, and Janet the sales rep, John the champion in the account (the most important).

Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process

Tool, network Create + share with others (Instagram, YouTube, G Suite, LinkedIn) Organize + collaborate with others (Pinterest, Asana, Dropbox) System of record + keep up to date with others (OpenTable, GitHub) Look up + contribute with others (Zillow, Glassdoor, Yelp)

Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects

you must begin thinking about your web presence in terms of an interactive, constantly changing hub for your entire industry—a hub that also happens to sell a project management product.

Brian Halligan, Dharmesh Shah • Inbound Marketing

Have direct customer interaction—ideally weekly. Develop a standard set of open-ended questions to ask customers or prospects. Reflect insights into product and go-to-market team discussions. Write the most important insights down so they can be easily shared and used.

Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Engagement: Customer experience, retention, and loyalty. The goal is to increase customer retention, average contract value, and customer satisfaction by giving customers a sense of belonging and organizing engaging and valuable community

David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage

Cultivating a Community Monitoring Product Improvement

Dan Mall • Design That Scales

You and your community members already use Slack for work.

Patrick Woods • Slack vs Discord vs Discourse: The best tool for your community - Orbit

Engaging. And when they check, they engage.