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selective attention test
youtube.com
We can explore the ways in which our attention is generated, manipulated, valued and degraded. Sometimes attention might simply be a lens through which to read the events of the moment. But it can also force us toward a better understanding of how our minds work or how we value our time and the time of others. Perhaps, just by acknowledging its pre... See more
nytimes.com • Opinion | Michael Goldhaber, the Cassandra of the Internet Age - The New York Times
An attention ecology goes against the idea of an attention economy, in which one’s attention is directly monetized and pitted against other things that are also meant to co-opt your attention.
Within the architecture of a project, whether it’s a printed piece or a website or something else, we’re always trying to deeply consider how one’s atte
... See moreFrom payback to playback: How attention impacts media and creative effectiveness
Duncan Southgatekantar.com