Sublime

And I think, again, that puts us in a place where we have no choice but to let the work speak for itself because the black box is not going to do us any favors anymore. It's really putting our money where our mouth is. No more tricks, right? No more games.

the work just will have to be so good oh wow and we'll die on that sword like if it's not

So I gave it to him. And on stage, he referenced a story in my book. He said he really liked it that I had used the word eleemosynary, because he hadn't seen that word since some other book. And it was in a story I wrote only to use big words that I thought were pretentious, because who knows what they mean. And then three months later, I hadn't

Yep. So for those of you who haven't read your substantial writing on this topic, something that you've covered many times is that the airlines work because there is a lucrative class of business travelers who are not spending their own money. They're spending money from a budget at work, and they are willing to, subjectively speaking, pay richly