Sublime
An inspiration engine for ideas
But one of the most important pieces of advice I'd heard upon my return came from a dear Seattle friend and one of the country's best retail executives, Jim Sinegal, the cofounder and CEO of Costco Wholesale Corporation. “Protect and preserve your core customers,” he told our marketing team when I invited him to speak to us.
Howard Schultz, Joanne Gordon • Onward
Our charter is to inspire and educate rather than to promote. We would rather earn credibility than buy it. The best resources for us are the word-of-mouth recommendation from a friend or favorable comments in the press. We advertise only as a last resort and usually in sport- specific magazines.
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
The Minimalist Entrepreneur: How Great Founders Do More with Less
Sahil Lavingia • 2 highlights
amazon.com
The first Chouinard carabiners were entirely machined on a Sears & Roebuck drill press.
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
we invented a water-based bonding agent that gives off no fumes, thereby eliminating 97 percent of the carcinogens in the air. Then we gave this invention to our competitors, handed it over to anyone
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
Diego Saez Gil: The Zen Tree Hugger - Piece profiling the CEO of Pachama, Diego Saez Gil
“In his own variation of Eat, Pray, Love, Diego went to the Amazon and spent time in a Buddhist Monastery in Thailand. It was in the Amazon that Diego observed deforestation first hand; the scene left an indelible impression.
The pieces of a dreadful puzzle
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