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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Naomi Klein • 1 highlight
amazon.com
We designed our own versions, called Stoppers and Hexentrics, and sold them in small quantities until the appearance of the first Chouinard Equipment catalog in 1972.
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Patagonia founder Yvon Chouinard discusses in his book, Let My People Go Surfing: The Education of a Reluctant Businessman.
Bill Kenney • Conquer Your Rebrand
Let My People Go Surfing: The Education of a Reluctant Businessman
Yvon Chouinard • 10 highlights
amazon.com
Let My People Go Surfing: The Education of a Reluctant …
goodreads.com
Chouinard and his business partner, Tom Frost, made what would become a legendary decision to shift away from pitons. It foreshadowed many other decisions Chouinard would make over the next fifty years, each with a similar pattern: Come to grips with damage you’re doing, set bright lines about how you’ll shift your business to reduce that damage,... See more
Doug Sundheim • How Patagonia Became The Most Reputable Brand In The United States
The first Chouinard carabiners were entirely machined on a Sears & Roebuck drill press.