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Patagonia founder Yvon Chouinard discusses in his book, Let My People Go Surfing: The Education of a Reluctant Businessman.
Bill Kenney • Conquer Your Rebrand
At the base of a mountain wall, where you spread out your gear to organize for a climb, it was easy to spot the tools made by Chouinard Equipment. Ours stood out because they had the cleanest lines. They were also the lightest, strongest, and most versatile tools in use. Where other designers would work to improve a tool’s performance by adding on,
... See moreNaomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Doug Sundheim • How Patagonia Became The Most Reputable Brand In The United States
At the heart is their commitment to wildness, both in the natural world and in the sports they serve.
Yvon Chouinard • Let My People Go Surfing
Our charter is to inspire and educate rather than to promote. We would rather earn credibility than buy it. The best resources for us are the word-of-mouth recommendation from a friend or favorable comments in the press. We advertise only as a last resort and usually in sport- specific magazines.
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Bibliography Chouinard, Malinda, Jennifer Ridgeway, and Anita Garroway-Furtaw. Family/Business: A Visual Guide to Patagonia’s Child Development Center. Ventura, California: Patagonia, 2016. Chouinard,
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
So we seek out “dirtbags” who feel more at home in a base camp or on the river than they do in the office.
Yvon Chouinard • Let My People Go Surfing
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Yvon Chouinard • 1 highlight
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