Sublime
An inspiration engine for ideas
We designed our own versions, called Stoppers and Hexentrics, and sold them in small quantities until the appearance of the first Chouinard Equipment catalog in 1972.
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
At the heart is their commitment to wildness, both in the natural world and in the sports they serve.
Yvon Chouinard • Let My People Go Surfing
So we seek out “dirtbags” who feel more at home in a base camp or on the river than they do in the office.
Yvon Chouinard • Let My People Go Surfing
Patagonia founder Yvon Chouinard discusses in his book, Let My People Go Surfing: The Education of a Reluctant Businessman.
Bill Kenney • Conquer Your Rebrand
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Naomi Klein • 1 highlight
amazon.com
Let My People Go Surfing: The Education of a Reluctant Businessman
Yvon Chouinard • 10 highlights
amazon.com
Chouinard and his business partner, Tom Frost, made what would become a legendary decision to shift away from pitons. It foreshadowed many other decisions Chouinard would make over the next fifty years, each with a similar pattern: Come to grips with damage you’re doing, set bright lines about how you’ll shift your business to reduce that damage, t... See more