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Discovery (why people would even want to try out the experience),
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Core Drive 3: Empowerment of Creativity & Feedback is a great Core Drive on many different levels. It taps into our innate desire to create, by providing us the tools and power to direct our own gameplay and giving us the ability to affect the environment around us through our own imaginations.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
there is in fact a hidden ninth Core Drive called “Sensation,” which is the physical pleasure one obtains from taking an action.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
The next variation is to set up constantly refreshing leaderboards, where every week the data would refresh and the leaderboard will start tracking progress anew; hence no one falls too far behind and always has a renewed sense of hope, leading towards that Urgent Optimism. Finally, it’s a good idea to implement micro-leaderboards, where only the
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gamification notables Gabe Zichermann and Sebastian Deterding
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Lillian Li • Premium special: Gamification of Chinese consumer tech
Many products don’t have recurring usage because they lack a trigger to remind the person to come back.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Human-Focused Design optimizes for human motivation in a system as opposed to optimizing for pure functional efficiency within the system.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
rewards can be physical, emotional, or intellectual.