Sublime

Take your cues from the habits and desires of your experts—the people who master your systems and long to go deeper. Your goal is to create systems that tap into the deep needs and motivations of your most passionate players.

creating engagement and loyalty in their experiences.

Motivation is often better when it sticks.

why the user would do it.”

It is much better for companies to design experiences that motivate the Right Brain Core Drives, making something in of itself fun and rewarding so users can continuously enjoy and engage in the activity.

Evolved UI (Game Technique #37)

The key here is to make a product so exciting that customers become obsessed with using your product and are compelled to share how exciting their experiences were to their friends.

Beginner’s Luck (Game Technique #23), where people who are extremely lucky the first time they do something feel that they are somehow destined to do it.