Sublime

This is end-user programming, a vision for empowered computing pursued by bright-eyed computer science visionaries.

At Ink & Switch, we believe that software should be extensible in an easy, everyday manner. We believe users want to automate, customize, or even make their own tools without much ceremony. History offers us some great examples.

i want to make software that feels like magic.

But as Toby Shorin puts it "unique functionality and bespoke interfaces provide distinct advantages that off-the-shelf tooling can never achieve.".