Sublime

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

This document explores the conceptual and moral issues surrounding the definition of luxury, examines the rise of "new luxury," and discusses the demand for luxury goods in Asia.

Analyses the cultural phenomenon of hyper-optimization, discussing its impact on creativity, the overabundance of cultural products, and the need for counterforces to resist its effects.