Sublime

‘All of us are potential villains,’

sanest guide through the turbulence and hatred of human politics is a humorous and self-deprecating pessimism.

It is the question of whether in these days the claims of government are to leave anything whatever of the rights of man.

I advise you to include the brand name in your headline. If you don’t, 80 per cent of readers (who don’t read your body copy) will never know what product you are advertising.

As du Camp wrote, “The risk [of being honest] was great; but we could not let him continue this way, since at stake was a literary future in which we had absolute faith.”

he recognises here that the religious temperament at its best is seeking not its own survival or glorification, but an answer to an intolerable problem – the unrequited suffering of good and innocent people.

So again, we have almost up to the last instant trusted the newspapers as organs of public opinion. Just recently some of us have seen (not slowly, but with a start) that they are obviously nothing of the kind. They are, by the nature of the case, the hobbies of a few rich men.

Look at the news magazines which have been successful in attracting readers: Time and Newsweek in the United States, L’Express and Le Point in France, Der Spiegel in Germany, L’Espresso in Italy, Cambio 16 in Spain. They all use the same graphics: O Copy has priority over illustration. O The copy is set in serif type. O Three columns of type, 35 to