Sublime
An inspiration engine for ideas
Look at the news magazines which have been successful in attracting readers: Time and Newsweek in the United States, L’Express and Le Point in France, Der Spiegel in Germany, L’Espresso in Italy, Cambio 16 in Spain. They all use the same graphics: O Copy has priority over illustration. O The copy is set in serif type. O Three columns of type, 35 to
... See moreDavid Ogilvy • Ogilvy on Advertising
- The future of internet media is less, but better. Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for
Foster Presents • Steal Our Media Strategy
The future of news media
Brandon Marcus • 6 cards
There were plenty of hacks who were more than happy to bash out a two thousand word click bait article and collect their wages. It didn’t matter if it was an article body shaming a young celebrity, or a pointless list about a popular TV show. Some of the newer ‘journalists’ were chasing clicks, which meant more money. It was the way the world had b
... See moreRobert Enright • Too Far Gone (Sam Pope Series Book 4)
The five members of MI(R)c were hard at work on the afternoon of 10 November when Jefferis’s telephone rang unexpectedly. The caller did not identify himself and nor did he give any indication as to why he was phoning. He simply ordered Jefferis to attend an important meeting in Whitehall. When Jefferis pressed for further information, he was told
... See moreGiles Milton • Churchill's Ministry of Ungentlemanly Warfare
anarchy.
Matt Haig • The Humans
Since news is the newspaper’s backbone, it is obvious that an understanding of what news actually is must be an integral part of the equipment of the public relations counsel. For the public relations counsel must not only supply news—he must create news. This function as the creator of news is even more important than his others.
Edward L. Bernays • Crystallizing Public Opinion
Ashley Rindsberg • The Gray Lady Winked: How the New York Times's Misreporting, Distortions and Fabrications Radically Alter History
Moreover, Harriet Stowe had made a black man her hero, and she took his race seriously, and no American writer had done that before. The fundamental fault, she fervently held, was with the system. Every white American was guilty, the Northerner no less than the slaveholder, especially the churchgoing kind, her kind.