Sublime
An inspiration engine for ideas
mean anything at all. On the front page of the gray old Times, I’m liable to encounter a chatty article about frying with propane gas. CNN lavished hours of airtime on a runaway bride. The magisterial tones of Walter Cronkite, America’s rich uncle, are lost to history, replaced by the ex-cheerleader mom style of Katie Couric. One reason the notion
... See moreMartin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
news that’s fit to print,” but it delivered a large enough proportion of published topics that, as a practical proposition,
Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
‘the morals of the
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
public and advertising.”
Leslie F. Stebbins • Finding Reliable Information Online: Adventures of an Information Sleuth
- The future of internet media is less, but better. Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for
Foster Presents • Steal Our Media Strategy
this troubled world can be achieved by acquiring and wielding a special kind of know-how, a knowledge that alone can save.3