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William Poundstone comments in Priceless: The Psychology of Hidden Value:
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
William Poundstone comments in Priceless: The Psychology of Hidden Value:
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
For reasons mathematical, psychological, and sociological, it is a good idea to use a money management system that is relatively forgiving of estimation errors.
William Poundstone • Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street
One of the things that price consultants have learned is that what consumers say and what they do are not the same thing.
William Poundstone • Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Smart people would win. And dumber people, the providers of dumb money, would wind up holding billions (or trillions) of unpayable IOUs.
Cathy O'Neil • Weapons of Math Destruction
Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street
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