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E. B. White makes the case cogently in The Elements of Style, a book every writer should read once a year, when he suggests trying to rearrange any phrase that has survived for a century
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
If your sentence has more than two commas, you have too many.
Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Writing is like a good watch—it should run smoothly and have no extra parts.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Examine every word you put on paper. You’ll find a surprising number that don’t serve any purpose.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction

Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers and money.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction

Always use “that” unless it makes your meaning ambiguous. Notice that in carefully edited magazines, such as The New Yorker,
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Bill Walsh (who I’ve described exclusively as my personal hero since first picking up a copy of his essential text The Elephants of Style: A Trunkload of Tips on the Big Issues and Gray Areas of Contemporary American English