Sublime

This is the culture of Facebook. The engineers get what they want. All of us on “Sheryl’s side” are lesser mortals who do the things the engineers don’t want to trouble themselves with. We’re not to bother the engineers.

Sarah Wynn-Williams • Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism

The accumulated page value:

Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business

Welcome obscurity

David Heinemeier Hansson • Rework

Blake Robbins

twitter.com

OLD PEOPLE

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Product

Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers

THE RETURN OF THE KING

Peter Thiel, Blake Masters • Zero to One

intra-page information

Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

customer proposal