Sublime
An inspiration engine for ideas



➊ Mission matters.
Jim VandeHei, Mike Allen, • Smart Brevity
Part 3 Smart Brevity
Jim VandeHei, Mike Allen, • Smart Brevity
➋ Brevity is confidence.
Jim VandeHei, Mike Allen, • Smart Brevity
Style text for impact.
Jim VandeHei, Mike Allen, • Smart Brevity
and three to five points you MUST make to support it.
Jim VandeHei, Mike Allen, • Smart Brevity
Short, crisp, punchy = memorable, clear, smart.