Sublime
An inspiration engine for ideas
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkJede Einzelperson, aber auch jede Firma möge ihren Laden in Ordnung halten, dafür werde sie entlastet: durch weniger Anträge, weniger Formulare, gewissermaßen eine Umkehr der Beweislast. Stattdessen soll der Staat durch Stichproben kontrollieren, ob dieses Vertrauen missbraucht wird, und falls ja, härter als bisher sanktionieren.
Steinbrück, Voßkuhle, de Maizière: Was ein „handlungsfähiger Staat“ nun braucht
In ‘He wills’, the ‘He’ signfies God, within whose will we instate our whole being.
Rudolf Steiner • Guidance in Esoteric Training
- YouTube
youtu.beSo the concept includes unfreezing (destabilising the status quo), movement (creating the motivation to learn – aided by Action Research approach), and then refreezing (seeks to stabilize the group at a new quasi-stationary equilibrium in order to ensure that the new behaviours are relatively safe from regression).
Linda Holbeche • Organization Development: A Practitioner's Guide for OD and HR
The Will cannot live unless it vibrates. When the Will vibrates, it opens space.
Ceanne DeRohan • Right Use of Will: Healing and Evolving the Emotional Body
wine
Steve Druggan • 2 cards