Sublime

An inspiration engine for ideas

AllPeopleCollectionsArticlesAudioBooksFilesHighlightsImagesLinksNotesTextTweetsVideosSocial

Why Products Should Be “Slick”, Not Just Viable

Why products should be “slick”, not just viable herman.bearblog.dev

In fact, the only thing we look for primarily from a product perspective, does it reduce friction to achieve human needs? The number one you have is are people pulling the product off the shelf? Number two is does it reduce friction? Then number three, of course, is listen, are there smart marketing channels? And once you find that product-market... See more

Invest like the Best • Internet Scale Businesses

Simple is a competitive advantage

When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.

The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more

Why your product idea sounds too complicated

First things first, the product has to be great. It’s miserable trying to sell or market a product that isn’t useful.

Caroline Clark • Page Not Found

Valuable: If the product isn’t something the customer needs, they won’t buy it. Usable: If the customer can’t figure out how to use it, they won’t use it (even if the value is there). Viable: If it doesn’t make money, the company will shut it down. Feasible: If it isn’t possible for the company to build, it will never get off the ground.

Michele Hansen • Deploy Empathy: A Practical Guide to Interviewing Customers

That's where the challenge of building quality products starts to creep in. The constant tension of shipping faster versus shipping better. Falling into a cycle of "Ship, then iterate" is a trap. It ends up being more shiterate . Things happen and that "fast-follow" V1.1 release or V2.0 you had imagined probably won't. There's always a new shiny

Paul Stamatiou • Craft

According to product expert Marty Cagan, in order for a product to be successful, it needs to be valuable for the customer, usable by the customer, viable for the company to support commercially, and feasible for the company to build.1

Michele Hansen • Deploy Empathy: A Practical Guide to Interviewing Customers

WHY YOUR PRODUCT IDEA SOUNDS TOO COMPLICATED: THE "SIMPLE TO WTF" SCALE There's a complexity scale for how people describe products. Here it is, from simplest to wtf: - SIMPLE (and easiest to understand): The product can be described in 2 words as [adjective] + [noun] like "electric car" or... See more

andrew chen x.com

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel.

Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers,... See more