Sublime

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

Analyses the cultural phenomenon of hyper-optimization, discussing its impact on creativity, the overabundance of cultural products, and the need for counterforces to resist its effects.

Soft Opening presents Dean Sameshima's Numbers series, exploring queer themes through abstract and representational art, incorporating historical references, photography, and color codes related to sexual identity and community.