Sublime
An inspiration engine for ideas
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Linkmoment tomorrow no
Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
monstrous messianic
Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
Martin
@martinomartino
Martin
@martinkaby
Alex Marten
@agwmarten
Marti HAND
@marti
Martin Loetscher
@martinloetscher
Martin Phillip
@martinhald