Sublime
An inspiration engine for ideas
Smart Brevity jams essential information into the most digestible and delicious packaging.
Jim VandeHei, Mike Allen, • Smart Brevity
As Trump wins Florida and other key states, news outlets report it as if it were a Greek tragedy. Not only does Trump win, but Republicans also end up holding on to a majority in the Senate. And although double-digit gains by Democrats were widely predicted for the House of Representatives, they pick up only six seats; the GOP retains a strong majo
... See moreSharyl Attkisson • The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote
Weak framing: In conclusion Strong axiom: The bottom line
Jim VandeHei, Mike Allen, • Smart Brevity
guiding principleS
Jim VandeHei, Mike Allen, • Smart Brevity
Rage
➌ Purge WEAK words.