Sublime

Jeff embraced the Japanese business philosophy “Kaizen”, which describes how improvement in productivity is a gradual and methodical process  

Simplicity is difficult because most of us are overcompensating for uncertainty. It takes a deep understanding of beauty and emotional awareness to look at something, long before most people would say it is complete, and say “This is enough.”

A-listers were successful not because they had superior programming skills, but because they took the time to learn why they were building the software in the first place. They sought clarity from the onset, gathering vital information and incorporating it into their design. If the pertinent information wasn’t readily available, they used deductive

The differences are not minor—it is rather like Salieri and Mozart. Study after study shows that the very best designers produce structures that are faster, smaller, simpler, cleaner, and produced with less effort. The differences between the great and the average approach an order of magnitude.