Sublime
An inspiration engine for ideas

Mark Bartling
linkedin.com
MBOO analysis revealed that the sales reps were systematically destroying value by bidding too low, which increased their chance of winning the business but reduced the profits to the company
Guhan Subramanian • Dealmaking: The New Strategy of Negotiauctions (Second Edition)



focusing the collective efforts of the firm’s principals around carefully chosen areas of experience would…
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