Sublime
An inspiration engine for ideas
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
amazon.com
With growing clarity and focus, our research questions emerged. Specifically, how can a company break out of this red ocean of bloody competition and generate strong, profitable growth? What does it take to reach beyond the best,
Renee Mauborgne • Blue Ocean Shift
Cirque du Soleil succeeded because it realized that to win in the future, companies must stop competing with each other. The only way to beat the competition is to stop trying to beat the competition.
W. Chan Kim • Blue Ocean Strategy
What we learned in studying those who succeeded in making this shift as well as those who failed is that for any process to work, it must acknowledge our doubts and build our confidence as much as unlock people’s requisite creativity with proven steps.