Sublime
An inspiration engine for ideas
pioneered a new strategy that opened up a new value-cost frontier through a step change in the kind and degree of value offered.
Renee Mauborgne • Blue Ocean Shift
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Industry structure is not given; it can be shaped.
W. Chan Kim • Blue Ocean Strategy
How do you go about identifying the ocean of noncustomers to create new demand? How can you systematically redefine market boundaries to open up a new value-cost frontier that makes the competition irrelevant?
Renee Mauborgne • Blue Ocean Shift
With growing clarity and focus, our research questions emerged. Specifically, how can a company break out of this red ocean of bloody competition and generate strong, profitable growth? What does it take to reach beyond the best,
Renee Mauborgne • Blue Ocean Shift
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W. Chan Kim • Blue Ocean Strategy
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W. Chan Kim • Blue Ocean Strategy
Competition should not occupy the center of strategic thinking.