Sublime
An inspiration engine for ideas
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
amazon.com
With growing clarity and focus, our research questions emerged. Specifically, how can a company break out of this red ocean of bloody competition and generate strong, profitable growth? What does it take to reach beyond the best,
Renee Mauborgne • Blue Ocean Shift
The eight principles of blue ocean strategy
W. Chan Kim • Blue Ocean Strategy
Cirque du Soleil succeeded because it realized that to win in the future, companies must stop competing with each other. The only way to beat the competition is to stop trying to beat the competition.
W. Chan Kim • Blue Ocean Strategy
To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to noncustomers of the industry.