Sublime
An inspiration engine for ideas
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Understanding Michael Porter: The Essential Guide to Competition and Strategy
amazon.com
They began with that strategy from day one: All successful low-price companies focused on low prices and high volumes from the very beginning. In many cases, they created radically new business model
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
