Sublime
An inspiration engine for ideas
pioneered a new strategy that opened up a new value-cost frontier through a step change in the kind and degree of value offered.
Renee Mauborgne • Blue Ocean Shift
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Industry structure is not given; it can be shaped.
W. Chan Kim • Blue Ocean Strategy
With growing clarity and focus, our research questions emerged. Specifically, how can a company break out of this red ocean of bloody competition and generate strong, profitable growth? What does it take to reach beyond the best,
Renee Mauborgne • Blue Ocean Shift
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W. Chan Kim • Blue Ocean Strategy
Blue ocean strategists simultaneously pursue differentiation and low cost. They aim to break, not make, the value-cost trade-off.
Renee Mauborgne • Blue Ocean Shift
conditions. Without it, companies are stuck in the trap of competitive
Renee Mauborgne • Blue Ocean Shift
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