Sublime
An inspiration engine for ideas
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Porsche succeeded by designing the product around the price. This is what smart companies do
Madhavan Ramanujam • Monetizing Innovation
A good strategy recognizes the nature of the challenge and offers a way of surmounting it.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
