Sublime
An inspiration engine for ideas
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Porsche succeeded by designing the product around the price. This is what smart companies do
Madhavan Ramanujam • Monetizing Innovation
A good strategy recognizes the nature of the challenge and offers a way of surmounting it.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
amazon.com
Understanding Michael Porter: The Essential Guide to Competition and Strategy
amazon.com
They began with that strategy from day one: All successful low-price companies focused on low prices and high volumes from the very beginning. In many cases, they created radically new business model