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The secondary line, rebranded Proenza Schouler White Label, now makes up 30 percent of revenue, while direct retail, including one physical store and e-commerce, accounts for 20 percent of business, up a few percentage points from before the pandemic.
The Nine Lives of Proenza Schouler
Shein shows one way this can go - it’s built a smartphone-only fast fashion brand that appears to be bigger than H&M and Zara combined in the USA. Part of the Shein story is the pace of inventory and the use of data (it claims to add 8-10k new SKUs every single day) but the other is that it has built this business with cheap shipping and (like ... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Now, social media allows anyone to dig into her wardrobe and explain an intimate self to a public. There is, accordingly, no dearth of women and girls making jump-cut videos of their outfits. If Rockmore’s years set her apart, it’s not because she looks good “for her age,” whatever that means; it is because, at 54, she is very much dressing for fun... See more
New York Times • The Rise of the Over-50 Fashion Mentors (Published 2022)
Hong, 48, had no experience in luxury. She was, however, a Proenza Schouler customer, and had specific ideas about how to crystallise what the brand stood for.
“My observation was that there was zig-zagging; an inconsistency,” she said. “Even as an outsider to this industry, I knew that inconsist... See more
“Inconsistency made it difficult to build a business.”
“My observation was that there was zig-zagging; an inconsistency,” she said. “Even as an outsider to this industry, I knew that inconsist... See more
The Nine Lives of Proenza Schouler
Future of Fashion
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Fashion
김신우 • 1 card