Sublime
An inspiration engine for ideas
Cultural, social, and environmental capital rises and falls in value daily. As our values rearrange themselves, so does the business of aspiration.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
The media business has traditionally been built around content. There have been hints of culture driven commerce throughout the years in the NYT blue bag, the New Yorker tote bag, but most of these attempts teetered on the edge of membership and nowhere near the manufacturing of subcultures. We are seeing new media companies begin to work towards t... See more
Jarrod Dicker • Breaking the Fourth Wall: The Business of Media Subculture

Future of Fashion
sari and • 150 cards
What had more important ramifications for the company’s future was Santos’ singular focus on press, with nearly all profits — at least in the early days — going to marketing.
Courtney Rubin • How a Hot $100 Million Design Startup Collapsed Overnight
From charging admission to events on Clubhouse, newsletter subscriptions on Substack, or shopping with an expert on Curated, there’s no end to the ways commerce can fuel the next evolution of online business—driven by an empowered seller who’s finding a world of opportunity in the new 1:1 economy.
Kirsten Green • The next revolution in commerce will be driven by the seller
