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How to Write a Good Advertisement

The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.

Claude Hopkins • Scientific Advertising

Use Your Top Talent

William Malsam • What Is Organization Design? Types, Principles & More

Write to the chimpanzee brain. Simply. Directly. —Eugene Schwartz

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

copywriting skills, and he recommends two resources: The Gary Halbert Letter (also The Boron Letters) and Ogilvy on Advertising.

Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

the late E. T. Gundlach expressed it better than I can when he said, “The reason for the superior value of the anaesthetic lies in the fact that we notice it. Walk into a room where everything is neatly arranged and your eye may fall upon this or that conspicuously placed chair. But if someone had left a chair upturned in that room you would have s

Victor O. Schwab • How to Write a Good Advertisement

Positioning: The Battle for Your Mind,

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

Let me start with a quote from an intellectual hero of mine, Dr. Robert Cialdini, the well-known author of Influence at Work. I had the honor of interviewing him and

Mark W. Schaefer • Tao of Twitter

Positioning: The Battle for Your Mind.

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)