Sublime
An inspiration engine for ideas
To get and to hold attention a layout should have two qualities. First, it should be interesting to look at. Second, it should not be static, but should convey the feeling of movement and action, for these are interesting.
Victor O. Schwab • How to Write a Good Advertisement
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
amazon.com
He used a seven-step formula to outline his copy. This formula is now called “Bob Stone’s Gem.” It’s simple: Benefit: begin with your strongest benefit. Expansion: expand on your strongest benefit. Positive: explain what the prospect will get. Proof: prove the value with past experience. Negative: explain the consequences of inaction. Summary: sum
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
amazon.com
He is both well liked and very intelligent. He is also very rich. I consider his annual “Chairman’s Letter” (in the Berkshire annual report) to be indispensable reading for anyone wanting to do well in business.
Rabbi Daniel Lapin • Thou Shall Prosper: Ten Commandments for Making Money
