Sublime

The leader’s final job is “to keep the main thing the main thing” — to keep the organization on message and everyone heading in the same direction.

4. Decisions: Ultimately, all of the above require some decisions. To scale the business requires getting four key decision sets — People, Strategy, Execution, and Cash — absolutely right, and there are right and wrong answers. Shortchange any one element and you’re not maximizing your opportunity.

“the gospel of 10x.”

His approach focuses on four keys to running a wealth-building business: 1. Clear the distortions. 2. Set appropriate profit targets. 3. Use labor efficiency to drive profitability. 4. Understand the 4 Forces of Cash Flow.

people—and then people build the business.

who have created a clearly defined structure for acting in the world.

your team must master, using our tools, four fundamentals: • In leading People, take a page from parenting: Establish a handful of rules, repeat yourself a lot, and act consistently with those rules. This is the role and power of Core Values. If discovered and used effectively, these values guide all the relationship decisions and systems in the co

“Do I have the Right People?” And a quick way to discern the answer is to ask yourself if you would enthusiastically rehire each person on your team if given the opportunity.

vulnerable to entrepreneurs who are in direct contact with customers or proactively solicit feedback, and who remain frugal because they have no cushion of affordability