Sublime
An inspiration engine for ideas
Use varieties not available in stores, particularly ones that focus on nutrition and flavor over weather resistance and shelf life
variety is the spice of life
vocabulary of brand/variety/region.
Mike Veseth • Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
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Basics are versioned with pricing that reflects it, consistent photos and videos of each style and color combination, a wide array of models, guidance based on actual measurements of what would fit better, subscriptions, descriptions that people actually can decipher, and size, style, color, and version all being on a single page.
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Each variety of grape presents itself in an individual way (see Getting to Know the Grapes, page 53). Wines that fully and precisely express those individual grapes are said to have “varietal character.”