Sublime

Scott Lloyd, LTA Chief Executive has said:

“We’ve worked very hard over the past few years to make tennis accessible to play. This includes introducing simple digital tools to allow people to find and book a local court easily, find coaches, and meet people of a similar level to play against, as well as supporting clubs to open their doors to their

“Tennis holds a powerful place in American culture, and I see tremendous opportunity to unlock growth—particularly among new and casual players,” said Mike McGoohan. “I’m excited to help expand the game’s reach and relevance across diverse communities and to make tennis more accessible and engaging for people of all ages. It’s an honor to join an o

In this new role, McGoohan is leading efforts to expand tennis participation and engagement throughout the United States, spearheading strategic growth initiatives across recreational play, digital engagement, and national programming that support player participation and retention.