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If you follow baseball or if your algorithm has decided you like livestock, you may have encountered McCreamy, the muscular mascot of the Danville Dairy Daddies.
From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams
At the behest of his wife, Ann, he hired a designer to create www.delharris.com, then charged visitors $20 for a one-year membership that included (as written on the home page) “these great benefits”: an autographed photograph, an “official” Del’s Club membership card, a quarterly newsletter, and a birthday card. Fewer than 100 people subscribed.
Jeff Pearlman • Three-Ring Circus: Kobe, Shaq, Phil, and the Crazy Years of the Lakers Dynasty
Mario Bennett, a backup center with Hakeem Olajuwon’s physique, Spencer Dunkley’s skill set, and a cucumber sponge’s intellect,
Jeff Pearlman • Three-Ring Circus: Kobe, Shaq, Phil, and the Crazy Years of the Lakers Dynasty

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