Sublime
An inspiration engine for ideas
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of expectations people have when they interact with you. I like th... See more
Marketing 101
How to build a brand strategy from 0-1: a guide for startups
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Come up with a brand name that can be attached to any business. (Perhaps it’s your name.) Use it for the rest of your life on everything of quality. A recognized brand can charge a premium price, earning more than unrecognized names.
Derek Sivers • How to Live: 27 conflicting answers and one weird conclusion
Takenotes
takenot-es.github.io
allison
@branding