Sublime

People dramatically under estimate how many decisions one has to make before shipping the v1 of even the simplest product. They all seem obvious in retrospect, but so, so much thinking had to happen to ship something like "press a button, get a ride."

Recently Asked, “What Are the Ten Biggest Ideas That Changed...

Enjoying a newfound creative energy by approaching my output in a "New Media" spirit:

- Breaking platform and category boundaries

- Inviting the public to interact

- Designing limited edition experiences

More interesting, more fulfilling, and more fun

Taste – make 10 bucks feel like 100 Strategy – make 10 men feel like 100 Incentives – make 10 men work like 100 Resourceful – make 10 bucks work like 100