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- B, boundaries. There is no trust without boundaries.
- R, reliability. I can only trust you if you do what you say you're going to do. And not once.
- A … Huge. Accountability. I can only trust you if, when you make a mistake, you are willing to own it, apologize for it, and make amends. I can only trust you if when I make a mistake, I am allowed to own
JamesClear.com • "The Anatomy of Trust"
Blind trust requires very substantial bonds between the people who share it, use it, take it for granted.
The Compass • BBC World Service - The Compass, Money, Money, Money, Money, money, money: Trust
When you cede authority, and you trust people, it creates emotional ripples in the world around you. You begin to be seen as the most trustworthy option in said market. Even people who choose not to transact with you will feel warmly towards you, and generate word of mouth. And for the people who do choose to transact with you, they will do so from
... See morerob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Non-coercive marketing, above all else, is rooted in trust. That's the bottom line of this whole philosophy. In nearly every way, traditional marketing operates from a place of distrust, while non-coercive marketing always defaults to trust, even when it's scary.