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A trend is a curated observation of the accelerating present.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
Indeed, for fashion, sports stars are the new superstars. Brands are increasingly seeing the value of athletes, who are following the influencer playbook and building large networks around their fame.
Sadiba Hasan • Olympians Are Getting Loads and Loads of Gear
The 2013 Non-Obvious Trend Report: 15 Surprising New Trends Changing How We Buy, Sell or Believe Anything (The Non-Obvious Trend Report Book 3)
amazon.com
Trends have become synonymous with TikTok trends
